INFOGRAPHIC: Makpar’s 12 Step CX Development Process

To meet rising Customer Experience (CX) needs in government, Makpar’s Innovation Lab has developed a 12-step CX development process that ensures that any new customer-facing innovation truly meets end-user needs.

Design Thinking is the foundation for this approach, and it’s based on SAFe 6.0 and the CX playbook developed by Makpar partner NuAxis Innovations.

Interested in learning more? Here’s a deep-dive perspective on Makpar’s 12 step CX development process. In addition, please contact us here to get started on your agency’s journey to bring its CX goals to life through Design Thinking.

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