VIDEO: How to Foster Creativity in Government Marketing
Often overlooked in the government marketing arena, creativity can be a pivotal force that fuels business growth and innovation development. This is especially important when it comes to inspiring internal teams to embrace creativity and risks. Fareeha Kahn, Director of Marketing and Communications at Makpar, recently participated in a “Women in Technology’s (WIT) Accelerate(her) presents” […]
Q&A: Fareeha Khan, Director of Marketing & Communications at Makpar, Discusses Government IT Marketing Successes
In the world of government IT, marketing is completely different from the B2B and B2C sectors. With longer sales cycles and highly sophisticated buyers who are often challenging to target directly, content marketing is the ideal avenue for influencing and educating government decision-makers. For Fareeha Khan, who was recently promoted to Director of Marketing & […]